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Axis Bank - Always On Banking (Digital led B2B)

Campaign Film

Objective: To create awareness of and interest in Axis Bank’s business banking offerings and expertise, among SME owners in India.

Insight: To be an entrepreneur, requires resilience that has a can-do spirit in the face of a cant-do world.

Solution: 5 bosses of a entrepreneur- a quirky film that brought to life the travails of a boss who is a boss only in name, but stays unfazed. Thanks to the Axis Bank B2B App which stands rock solid in helping her in her entrepreneurial journey.


Wrote the script for the film and oversaw the overall creative development of the project.

Driving awareness for Axis Bank's B2B app through a simple provocation- If you thought entrepreneurship meant being your own boss, think again!


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