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Motorola - Find Your Edge (Film Shorts)
Shorties Campaign
Objective: Pique interest about the world’s thinnest and India’s lightest 5G smartphone by Motorola- the moto edge30
Strategy: Communicate a clean and reliable flagship product experience through a no-frills, minimalist approach and highlight form factor
Solution:. #FindYourEdge,a set of four intriguing shorties that revealed the phone by drawing quirky parallels with everyday objects
Results: 13 Mn views, Flipkart visits: 150K
Awards
Bronze, Best Use of Video Campaign- IAMAI India Digital Awards, 2023
Case Study Link
Through the positioning #FindYourEdge, the lightest and the thinnest features of the moto edge30 were brought to life, by contrasting everyday slice of life moments through a visual twist that was unexpected yet aesthetically pleasing. Shorn of dialogues and relying on minimalism, a series of four short films captured these moments that highlighted the key features.
SCROLL FOR THE 4 SHORTIES
