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Motorola - Find Your Edge (Film Shorts)

Shorties Campaign

Objective: Pique interest about the world’s thinnest and India’s lightest 5G smartphone by Motorola- the moto edge30

Strategy: Communicate a clean and reliable flagship product experience through a no-frills, minimalist approach and highlight form factor

Solution:. #FindYourEdge,a set of four intriguing shorties that revealed the phone by drawing quirky parallels with everyday objects

Results: 13 Mn views, Flipkart visits: 150K


Bronze, Best Use of Video Campaign- IAMAI India Digital Awards, 2023

Case Study Link

Through the positioning #FindYourEdge, the lightest and the thinnest features of the moto edge30 were brought to life, by contrasting everyday slice of life moments through a visual twist that was unexpected yet aesthetically pleasing. Shorn of dialogues and relying on minimalism, a series of four short films captured these moments that highlighted the key features.


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