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Welspun SPACES - No Other Like Mother (Social Media, Topical)
Campaign Overview
Objective: Dial up SPACES as a thoughtful and inclusivity brand while subtly highlighting its anti allergen Breathe Easy pillows
Insight: There is an underlying tension between a mother’s unconditional love for her child and her conditioning.
Solution: No Other Like Mother, a Women’s Day campaign which laid bare the tension with empathy for a non-conformist life choice.
Results: 7+ Mn views, polarising chatter on social feeds, Breathe Easy pillows sold out
Awards
Finalist, Gender Equity - Maddies, 2019
Case Study Link
As a thoughtful and empathetic brand, home linen brand SPACES wanted to use Mother’s Day to drive home the association between a safe space that lies in the unconditional love of a mother and what the brand stood for- as an inclusive and progressive brand.
CAMPAIGN FILM & SOCIAL SURROUND BELOW
