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Metropolis Healthcare - One Thing About Mom (Social Media, Topical)

Campaign Overview

Problem: Healthcare is seen as more curative rather than preventive when it comes to Senior Citizens esp. mothers.

Insight: Mothers keep family above self so much so they often tend to ignore their own symptoms

Solution: One Thing About Mom, a transmedia campaign by Metropolis, that cast the spotlight on the many things we don’t about our mothers, but one thing we should- their health.

Results: VTR of 88%, 339 SuperMom Health Packages booked in 1 day, listed amongst the top campaigns for Mother's Day by Campaign India


Bronze, Best Use of Cinema - Afaqs Foxglove Awards, 2019

Case Study Link

A campaign that zagged in the face of tokenisms and material gifts that typically seemed to be the order of the day for Mothers' Day - with a singular objective, gift mothers a Health Package from Metropolis Healthcare, because her health matters the most.


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