Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Metropolis Healthcare - One Thing About Mom (Social Media, Topical)
Campaign Overview
Problem: Healthcare is seen as more curative rather than preventive when it comes to Senior Citizens esp. mothers.
Insight: Mothers keep family above self so much so they often tend to ignore their own symptoms
Solution: One Thing About Mom, a transmedia campaign by Metropolis, that cast the spotlight on the many things we don’t about our mothers, but one thing we should- their health.
Results: VTR of 88%, 339 SuperMom Health Packages booked in 1 day, listed amongst the top campaigns for Mother's Day by Campaign India
Awards
Bronze, Best Use of Cinema - Afaqs Foxglove Awards, 2019
Case Study Link
A campaign that zagged in the face of tokenisms and material gifts that typically seemed to be the order of the day for Mothers' Day - with a singular objective, gift mothers a Health Package from Metropolis Healthcare, because her health matters the most.
CASE VIDEO & CAMPAIGN FILM BELOW
