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Garnier Micellar- Pour. Press. Swipe (Digital-led Product Launch)
Campaign Overview
Objective: To launch Garnier’s Micellar Cleansing Water and Micellar Oil-infused Cleansing Water and position them as India’s most superior make-up removal solution.
Insight: Putting on make-up is a happy act but taking it off is quite the struggle.
Solution: A simple, 3-step ritual to change the perception of make-up removal by demonstrating Micellar Water’s ease of use and effectiveness. Through a peppy ditty starring Alia Bhatt.
Results: Over 30 Mn Views, 10.4 Mn completed views, 4x of desired target online sales
Awards
Best Marketing Campaign across Loreal Worldwide, 2018
Role
Wrote the script for the brand film and supervised the making of - end to end.
A new ritual that redefined make-up removal for Indian women.
SCROLL FOR BRAND LAUNCH FILM
