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Safe SPACES (Digital Integrated, Branded Content)
Campaign Overview
Problem: COVID and the lockdown thereof heightened anxiety causing disturbed sleep, that was not being addressed adequately.
Insight: Women were internalising their fears in order to appear strong for their loved ones and family.
Solution: #SafeSPACES, the first of its kind post-COVID brand platform in India, where women received expert counsel online on safeguarding their mental health.
Results: 13 Mn reached, 36% engagement rate, 14 Mn views
Chief Creative, Lead Copywriter, Social Media Strategy
Led the interaction with Mandira Bedi and Dr Prerna Kohli, conceptualised the snackable films and oversaw the development of social media content.
Awards
Gold, Best Brand-Influencer Collaboration- IAMAI Awards, 2021
Finalist, Best Campaign During COVID Crisis- ET Brand Disruption Awards, 2021
Bronze, Best Use of Social Media for CSR- Afaqs Foxglove Awards, 2021
Case Study Link
A digital platform by premium home linen brand, SPACES, that addressed the heightened anxiety of women caused by the pandemic.
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