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Welspun Flooring (Through-The-Line)
Campaign Overview
Objective: To create awareness about Click N Lock tiles as a hassle-free solution for upgrading home flooring, with installation in less than a day.
Problem: Replacing flooring is considered to be civil work. Cumbersome and time consuming. Hence not taken in consideration during home renovation.
Insight: People are conscious about keeping their home decor current.
Idea: #StepUp. A campaign that nudged people to step up their thinking and home decor thereof. By questioning their prevalent beliefs about flooring.
Results: Highest VTR: 90.41% for the films. Cumulative views 5.5 Mn approx. Spike in website traffic: 50.27%. Average VTR: 66.41%
Chief Creative, Lead Copywriter
Conceptualised the campaign through and through, from the campaign proposition to scripting and supervising all the films, to the billboards etc.
A quirky campaign by Welspun Flooring that reframed "flooring" to an integral part of home decor renovation and created new momentum in an unconventional category.
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