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SMART SPACES (Social, Community, UGC)
Campaign Overview)
Objective: Drive participation for ‘The Hunt for SPACES Chief Style Officer 3.0’ where one worthy winner one from the decor community would get crowned to co-curate the linen collections for the year ahead.
Insight: In today’s conscious consumerism era, people look beyond just the woke tags of “green”, “organic” and “sustainable” and are more invested in learning the how & why.
Solution: SMART SPACES - Sustainable, Modern, Aesthetic, Repurposed, Tech-Led Spaces. A platform for budding stylistas to showcase their decor chops, get mentorship, gain recognition and social currency and engage in a robust content partnership.
Results: Over 170 unique pieces of content shared- a majority of which were elaborate reels, 30K followers added to the SPACES community.
Awards
Silver, Best Content & Community- Campaign India Digital Crest Awards, 2023
Role
Oversaw the creative development including scripting for the films with Malaika Arora and Suzanne Khan, the production and the social media rollout.
Case Study Link
A campaign that looked at energising participation from the SPACES community of home decor enthusiasts to select a worthy winner who would go on to co-curate the SPACES home linen collection for the year ahead.
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