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Motorola - Atke Nahi Hatke (HUMOUR)

Project Type

TVC, Digital Film, Regional Dubs

Objective: Create buzz for the launch of performance-packed moto e13 in the highly sensitive sub-8K price segment

Strategy: Dial up the phone as a powerful enabler for the TG to leapfrog over their daily grind.

Solution: Atke Nahi Hatke. A quirky TVC and digital campaign in 8 languages where the hatke performance and hatke battery, became the savior.

Results: 69 Mn views, 74 % highest VTR, 85 Mn impressions on TV, 6.2 L Flipkart visits, ringing endorsement by trade, media and consumers alike

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