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Syngenta- Ek Ki Shakti, Teen Se Mukti (DRAMA)

Project Type

Hindi TVC, 8 Language Versions

Objective: Dial up the efficacy of Syngenta Ampligo insecticide against all the 3 life stages of pests that damage paddy.

Insight: The farmer is the ultimate protector of his kingdom- the paddy field.

Solution: Ek Ki Shakti, Teen Se Mukti- a TVC that showed the farmer larger than life and weaponised him to take the enemy head on.

Results: Run in 8 languages, across various rice producing geos achieving clear cut through compared to competition and driving significant business impact.

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