Objective: Fuel anticipation for the moto 71 5G, that boasted India’s first Snapdragon 695G Processor

Strategy: Lean into the mindset of Gen Z that thrives in questioning and challenging the status quo

Solution: Go All In. A dramatic narrative showcasing a boxer’s redemption by seamlessly mapping salient features to champion traits - speed, clarity and anticipation.

Results: 16 Mn views, 41% VTR and over 250,000 visits to the ecomm partner- Flipkart