Objective: To create awareness about TFConnect- the complete business banking solutions app by Axis Bank such as Trade & Forex, Current Accounts, Cash Management etc.

Insight: Securing a business deal with a foreign entity can be tricky, running it isn’t.

Solution: A quirky film which highlighted the idiosyncracies of the German work ethic as seen from the lens of an Indian entrepreneur.

Results: Significant uptick in downloads for the TFConnect app.