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Motorola - Lagey Jhatke Aisa Hatke (HUMOUR)

Project Type

Digital Film

Objective: Launch the moto g13, a phone witn premium looks in the sub-10K segment

Strategy: Capitalise on the equity and recall of Atke Nahi Hatke, given the similar demographic

Solution: Lagey Jhatke Aisa Hatke, a quirky nod to the phone’s form factor.

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