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Syngenta- Suraksha Bhi, Shakti Bhi (DRAMA)
Project Type
Hindi TVC, 7 Language Versions
Objective: Drive awareness about Syngenta Virtako, an insecticide for better sugarcane protection and endowing it with girth and juice.
Strategy: Ride on pop culture in a market where other established players relied on functional attributes
Solution: Suraksha Bhi, Shakti Bhi, a TVC where Gannabali (as a nod to Bahubali) symbolised the new found prowess of sugarcane
Results: Run in 7 languages, across various sugarcane producing geos, driving high recall and business impact.
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