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Syngenta- Suraksha Bhi, Shakti Bhi (DRAMA)

Project Type

Hindi TVC, 7 Language Versions

Objective: Drive awareness about Syngenta Virtako, an insecticide for better sugarcane protection and endowing it with girth and juice.

Strategy: Ride on pop culture in a market where other established players relied on functional attributes

Solution: Suraksha Bhi, Shakti Bhi, a TVC where Gannabali (as a nod to Bahubali) symbolised the new found prowess of sugarcane

Results: Run in 7 languages, across various sugarcane producing geos, driving high recall and business impact.

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